People Shocked After Noticing Hidden Image In Toblerone Logo


Since you frequently found yourself tearing the cardboard open and tearing through the foil in a rage to get to the triangle Swiss chocolate within, it’s unlikely that you spent much time enjoying the Toblerone bar’s packaging.

But have you ever seen the image that is concealed but there in the logo? Before you respond, “Yeah, there’s a mountain on the box,” understand that we are not referring to it.

Look deeper into the mountain, past your watering lips, past your fantasies of honey prisms of heaven.

Don’t get upset with yourself if you still can’t see it; it seems that very few people have ever noticed it. In fact, many of us would still be in the dark if it weren’t for a nine-year-old boy pointing out the image.

Stephanie, a Twitter user, announced her son’s discovery to the world:
That’s correct, in the heart of the mountain, there is a f*g bear. Who in the world did that, and when?
That only serves to demonstrate how unconcerned we can be about everything else when we’re thinking about lovely sharp chocolate.

It turns out that the cunning bear represents Bern, Switzerland, the city where the delectable chocolate is made, and that the Matterhorn is represented by the mountain it conceals inside.
Although the tweet received more than 27,000 likes and 6,500 retweets, it appears that most of us were unaware of the bear.

One person said: “I had never seen that!!! Your son is brilliant!”

Another added: “My god. I’ve been familiar with Toblerone for forty years and I’d never seen the bear (full disclosure: it took me a minute or two to find it after reading your tweet).”

While a third person wrote: “I just blurted out, ‘Did anyone know about the Toblerone bear?’ And my son replied without raising his head, ‘The one in the mountain? What about it?’ They know things.”

Others revealed that their children were also aware of the bear, and Stephanie even speculated about the possibility of some kind of children’s secret chocolate society.
Meanwhile, some graphic designer types came to the fore and gave us all a lecture about negative space and how that works.
So, if you found this hidden bear absolutely fascinating, why not spend the rest of your day trying to spot more hidden images in logos?
To point you in the right direction, I suggest starting with FedEx.