Since you frequently found yourself tearing the cardboard open and tearing through the foil in a rage to get to the triangle Swiss chocolate within, it’s unlikely that you spent much time enjoying the Toblerone bar’s packaging.
But have you ever seen the image that is concealed but there in the logo? Before you respond, “Yeah, there’s a mountain on the box,” understand that we are not referring to it.
Look deeper into the mountain, past your watering lips, past your fantasies of honey prisms of heaven.
Don’t get upset with yourself if you still can’t see it; it seems that very few people have ever noticed it. In fact, many of us would still be in the dark if it weren’t for a nine-year-old boy pointing out the image.
Stephanie, a Twitter user, announced her son’s discovery to the world:
One person said: “I had never seen that!!! Your son is brilliant!”
Another added: “My god. I’ve been familiar with Toblerone for forty years and I’d never seen the bear (full disclosure: it took me a minute or two to find it after reading your tweet).”
While a third person wrote: “I just blurted out, ‘Did anyone know about the Toblerone bear?’ And my son replied without raising his head, ‘The one in the mountain? What about it?’ They know things.”
Others revealed that their children were also aware of the bear, and Stephanie even speculated about the possibility of some kind of children’s secret chocolate society.