The news that Toys ‘R’ Us is making a comeback is exactly what we needed to hear.
Who has never adored Toys ‘R’ Us? It was our idea of childhood bliss, with toy aisles, vibrant colours, and the R turned backwards to show how much fun the place is.
Consequently, it was a sad day when they entered administration in 2018 and we worried that Geoffrey the giraffe might never be seen again.
That is, until now, as the shop is now making a big comeback thanks to a partnership with Macy’s, the department store that organises New York’s enormous Thanksgiving Day parade.
Just in time for the holidays, the arrangement will allow the well-known toy company to build miniature boutiques within Macy’s locations around the United States.
Even if it seems like a rapid deployment, it makes a lot of sense.
In 2021, WHP Global purchased the brand from Tru Kids Inc., who had put it into liquidation.
The same year, they collaborated with Macy’s, allowing customers to purchase Toys ‘R Us merchandise online and through Macy’s in August.
And now that the brand is preparing for an in-store comeback, you may be wondering how things are going over in the UK. Don’t worry; things are looking up.
It was revealed in October of last year that the company also secured a licence allowing them to conduct “digital and physical retail transactions” in the UK.
They’ve even started recruiting workers for their UK stores and are planning to open more later this year.
With the chief executive of Toys ‘R’ Us Australia, Louis Mittoni, helping the UK re-launch along.
“I’m very excited to welcome over 100 years of retailing experience in our new team, who will lead the relaunch our iconic brand back into the UK market in the next few months. We have an amazing toy and baby buying team, which I believe is the best in the country.
“With this team now in place, we’re hitting the ground running and have been reaching out to the supply base to see with whom we can align on this amazing journey,” Louis said as reported by Retail Gazette.
And we, for one, can’t wait.