According to a rule change revealed by Netflix, members who share accounts will be charged.
An estimated 231 million paying customers tune in to the streaming giant’s wildly successful movies and TV shows.
Red Notice, Bird Box, Don’t Look Up, and Glass Onion: A Knives Out Mystery are just a few of the popular films that Netflix has released.
A brand for itself has also been established in the television industry, thanks to hit shows including Wednesday, Stranger Things, Squid Game, and Bridgerton.
Despite having a devoted following, the streaming juggernaut’s most recent update has generated conflicting reactions.
Netflix intends to crack down severely on users who divulge their passwords to relatives and friends.
A function that prevents users from sharing passwords who reside at different addresses has already been tested, but it is now being implemented much more widely.
This might require millions of Netflix subscribers to pay an additional price on top of their monthly membership.
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The streaming giant addressed the change in its latest earnings report.
Netflix says (via Express): “Later in Q1, we expect to start rolling out paid sharing more broadly.
“Today’s widespread account sharing (100m+ households) undermines our long-term ability to invest in and improve Netflix, as well as build our business.”
The streaming juggernaut continues by stating that it is developing alternatives for users who have shared accounts.
Netflix adds: “While our terms of use limit the use of Netflix to a household, we recognise this is a change for members who share their account more broadly.
“So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account.
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with.
“As is the case today, all members will be able to watch while travelling, whether on a TV or mobile device.”
The general consciences on Twitter is:
“The moment I can’t share [my] subscription with my family I’m cancelling my account.”
